Worldcom Public Relations Group Announces Its 2026–2027 Global Board and Regional Committees, with AJ Represented in a Leadership Role for Latin America
We are proud to announce that Karina Riera, Partner at AJ, has been appointed to the Global Board of The Worldcom Public Relations Group (Worldcom), the world’s leading network of independent public relations agencies. The appointment was announced during Worldcom’s Annual Global Meeting, recently held in Paris, where the network officially introduced its Global Board […]
The Ball Algorithm: How Screens Are Creating Soccer’s New Icons
By the Alurralde Jasper + Associates Sports Team: Eliana Corazza, Project Leader, and Santiago Zerbi, Account Coordinator. Modern soccer is meticulously orchestrated. Broadcasting rights, sponsorship deals, and the schedules of the game’s biggest stars are planned down to the last detail. Yet, amid this highly professional and predictable landscape, a parallel competition has quietly emerged—one […]
Let’s Play Fair at Agroactiva: CampoLimpio’s Integrated Campaign at Argentina’s Largest Agribusiness Trade Show
CampoLimpio took part in Agroactiva, Argentina’s largest open-air agribusiness trade show, with an integrated communications campaign designed to engage multiple audiences. CampoLimpio is the organization responsible for coordinating the country’s only formal collection and recovery system for empty crop protection containers and has spent the past six years promoting a circular economy model for the […]
From Idea to Print: Navigating the Book Production Process — The Case of Justice with Perspective: The Public Defender’s Path Toward Equality
At AJ | Alurralde, Jasper + Asoc., we support our clients throughout the creative process to help bring their ideas to life effectively. One example is our collaboration with the National Public Defender’s Office. The project began with the need to compile and document the lessons learned from the transformation of the Public Defender’s Office […]
Automate or Listen? From Social Listening to Strategic Intelligence*
*By Tomás Criado, CEO and Co-Founder of Epical, and Matías Alurralde, President of Alurralde Jasper + Asoc. Artificial intelligence is increasingly shaping business decisions and prompting an uncomfortable question: are we using technology to think better, or to think less? The promise of data — more information, greater precision, better decision-making — now coexists with […]
Generation Z in Argentina: Growth, Learning, and Organizational Culture Drive Employee Engagement
Employee loyalty in Latin America has shifted from long-term commitment to an ongoing, day-to-day decision shaped by purpose, emotional well-being, and opportunities for continuous learning. The study “Generation Z: Engagement and Employee Turnover in Latin America,” conducted by the Pulso initiative, highlights a clear paradigm shift in regional management: young talent is no longer looking […]
We supported Visa in announcing its acquisition of Prisma and Newpay in Argentina
Following the close of the transaction, the combined technology platforms of Prisma and Newpay together with Visa’s global network and value-added services will accelerate the deployment of advanced technologies such as tokenization, biometric authentication, intelligent risk management tools, and AI-powered commerce solutions. Our PR team supported Visa in developing the communication strategy and amplifying the […]
Alurralde Jasper AJ and Epical join forces to pioneer a new approach to reputation building
Advances in technology are creating new challenges for communication and reputation management. To strengthen our strategic communications capabilities, we have partnered with Epical to launch a joint initiative. By collaborating with one of the region’s leading social and consumer intelligence companies, we will combine our extensive communications expertise with an innovative approach to analyzing digital […]
Webinar: “Leading with impact: neuroscience and storytelling in action”
For anyone who wants to improve their leadership and communication skills, we are pleased to announce a free webinar on March 6th, which draws on applied neuroscience to improve and enhance the way we relate and communicate. The webinar is interactive and will be led by our partner Mariana Jasper, an expert consultant in storytelling […]
Virtuality amplifies voices; face-to-face interaction builds trust
by Karina RieraPartner AJ | Alurralde Jasper + Asoc. Over the last decade, digitalization has transformed the way leaders engage in dialogue. However, 2026 confirms a stark reality: global governance continues to be built in face-to-face spaces. My recent participation in the World Economic Forum in Davos and the CAF meetings in Panama revealed an […]