P&G developed a technology that transforms contaminated water into potable water.
As part of its social responsibility strategy P&G runs Clean Water for Kids, a program that provides #ABetterDay through the power of clean water.
CHALLENGE
Maximize the efficiency of Argentina’s PR program through social media with an exciting video.
PR PERFORMANCE
Through a PR strategy that included multiple channels, a video was developed that went viral organically, obtaining excellent repercussion and results.
RESULTS
15 Community leaders
locals worked on the distribution
+ 1,100,000
packages donated to needy communities
+51 M
of prints
u$s690,000
in advertising valuations
