New ways to reduce environmental impact
#NoDejesRastro
#OceansWithoutPlastic
CHALLENGE
Launch of the first recyclable shampoo bottle made of plastic collected from different beaches around the world with the presence of the new ambassador, Diego Boneta.
PR PERFORMANCE
Management of exclusive interviews with the main media in Argentina (La Nación, Revista VIVA, Infobae, Telefé) with Diego Boneta in the new P&G Launch.
Two plastic collection brigades on the coasts of Mar de Cobo and Reserva El Corredor, San Miguel with employees, journalists and environmental influencers.
RESULTS
+70
publications in traditional media
+300
Social media posts
8.502.912
printouts
+500
recycled waste
