Launch of the first recyclable shampoo bottle made of plastic collected from different beaches around the world with the presence of the new ambassador, Diego Boneta.
PR EXECUTION
Management of exclusive interviews with the main media in Argentina (La Nación, VIVA Magazine, Infobae, Telefé) with Diego Boneta in the new Launch of P&G.Two plastic collection brigades on the coasts of Mar de Cobo and Reserva El Corredor, San Miguel with employees, journalists and influencers specialized in the environment.
