IBM arranges its technology so that everyone can enjoy the eclipse.
CHALLENGE
Positioning of IBM Cloud as a technology that allows you to view the eclipse live through TheWeather Company democratizing access.
PR EXECUTION
A WOW moment was created in Latin America using the solar eclipse to increase IBM's media engagement on the cloud. +2.30 hours of transmission on Telefé between June 28 and July 3.
RESULTS
+55
publications in Argentina
+15%
increase in Cloud Share themes in LA (691K to 2.4M)
