IBM. Eclipse open to all

IBM arranges its technology so that everyone can enjoy the eclipse.
CHALLENGE
  • Positioning of IBM Cloud as a technology that allows you to view the eclipse live through TheWeather Company democratizing access. 
PR EXECUTION
  • A WOW moment was created in Latin America using the solar eclipse to increase IBM's media engagement on the cloud. +2.30 hours of transmission on Telefé between June 28 and July 3. 

RESULTS

+55
publications in Argentina
+15%
increase in Cloud Share themes in LA (691K to 2.4M)
T1
Media coverage T1

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