Opening of the first McDonald's restaurant in the Padre Mugica neighborhood.
CHALLENGE
The opening generated 80 new jobs for the residents of the neighborhood, transforming it into an urbanized space.
PR EXECUTION
We tell the story of overcoming Yermina Benitez, the owner of the first McDonald's opened in Villa 31. Yermina used to sell hamburgers with her mother in the village and now owns the first McDonald's in the Padre Mugica neighborhood.
Horacio Rodríguez Larreta, governor of the City of Buenos Aires and founder of Arcos Dorados laid the first stone for the beginning of the work of the first McDonld's in the Padre Mugica neighborhood (formerly called Villa 31).
