It was the first time in history that the Olympic flame passed through the city, the only destination in Latin America and the only Spanish-speaking country.
CHALLENGE
Transform the torch relay into a party for local citizens.
May it be an example of peace for the world.
Maximize the opportunities to have everyone watching Buenos Aires.
Highlight Olympic values.
PR EXECUTION
Development of a National Communication and Press Campaign that positioned the city and authorities as the main speakers of the event.
Hospitality of journalists throughout the activity.
Design, implement and order the Press Center.
Design, implement and organize all the different stops along the many stages of the Olympic Games.
Create it Torchlight Route through Buenos Aires.
RESULTS
488
articles published in local media
250
articles published in international media
544
accredited journalists
334
periodistas en la conferencia de prensa publicitarias
