Launch of the line of Shampoos, Conditioners and Treatments from the Nutrient Blends Collection to nourish hair, control frizz and give hair volume.
CHALLENGE
Generate awareness and consideration about the new line
of Pantene products with a great challenge in terms of KPIs
to generate movement of the Pantene website and drive
audience purchases.
PR EXECUTION
We created a squad of super premium female influencers
with a presence on Instagram and TikTok platforms.
The squad was used to generate aesthetic/premium
content and bring the key messages to the forefront:
indisputably superior products, managing to control frizz
and increasing volume, thanks to the fact that they contain
collagen, panthenol and ingredients of natural origin.
In addition, as a main message it was mentioned that these
products have 0% parabens and 0% sulfates.
