Petersen Group

Start of the corporate profile of the Petersen Group on LinkedIn.

Set-UP

Start up of the corporate profile on LinkedIn.

  • We crafted the corporate Information.
  • We built the association with pages of companies of the Group.

Strategy

Storytelling in networks. Training for good practices.

  • Contribute to the growth of brand reputation in the digital ecosystem.
  • Build the Group's employer brand.
  • Collaborate with better internal communication.

Implementation

Community management and moderation.

  • Calendar of publications aligned to the Communication Plan.
  • Content generation leveraging the initiatives of the companies that integrate the group.
  • Flexibility for real-time content creation according to corporate agenda (awards, articles, releases).

RESULTS

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