UCEMA. Launch of brand rebranding

"Choose who you want to be"
  • Accompany the launch of the rebranding of the UCEMA brand, helping to develop storytelling and implementing communication and relationship actions for internal and external audiences, also presenting a new communication and leadership team of the University. 
  • Interdisciplinary work coordination with branding, marketing and design agencies
  • Development of 360° communication plan. 
  • Development of brand storytelling for its repositioning and dissemination in the media.
  • Presskit proposal development, key contact mapping and custom delivery
  • Execution of a relationship plan with journalists and opinion leaders, presenting the new proposal and team of the University 
  • Management of press releases with UCEMA referents 


Eikon de Oro
in the Corporate Identity Communication category
increase in the participation of UCEMA spokespersons in press releases compared to the previous year
presskits shipped
relationship meetings