A 33-day global trip.
It was the first time in history that the Olympic flame had passed through the city.
the only destination in Latin America and the only Spanish-speaking country.
CHALLENGE
/ Transform the torch relay into a celebration for local citizens.
/ May it be an example of peace for the world.
/ Maximize opportunities to have everyone watching Buenos Aires.
/ Highlighting Olympic values.
PR PERFORMANCE
/ Development of a National Communication and Press Campaign that positioned the city and authorities as the main speakers of the event.
/ Hospitality of the journalists during the whole activity.
/ Design, implement and organize the Press Center.
/ Design, implement and organize all the different stops throughout the many stages of the Olympic Games.
/ Create the route of the torches through Buenos Aires.
RESULTS
488
articles published in local media
250
articles published in international media
544
accredited journalists
334
journalists at the press conference
6 TV channels
broadcast live
