Contributing to education
The awareness campaign also included men.
CHALLENGE
Contribute to fewer girls and adolescents missing school days because they are going through their period. .
PR PERFORMANCE
/ Always® campaign for more girls to say PRESENT. An initiative that combines information, education, awareness and delivery of menstrual hygiene products.
/ Participation of brand ambassadors, influencers and media.
/ The awareness campaign involved men (parents, teachers and students).
/ Deployment of 50 posts and stories on social networks.
RESULTS
AmCham
Corporate Citizenship Award. Community Category
+340
rural schools impacted
22.000
girls reached
780.000
contacts reached in the networks
